How to Handle Lead Follow-Up

Call new leads within 5 minutes of submission. Studies show leads contacted in the first 5 minutes are 100x more likely to be reached and 21x more likely to qualify. Set up instant notifications for new leads.

Plan a minimum of 6-8 contact attempts over 2 weeks. Mix phone calls, texts, and emails. Day 1: immediate call + voicemail + text. Day 2: email. Day 3: call. Day 5: text. Day 7: call. Day 10: final email.

Don't just say "calling about your generator inquiry." Provide value: "Hi, this is [Name] from [Company]. I'm calling about the generator you inquired about. I wanted to share that we're seeing 2-week lead times right now, so timing your decision is important. Call me back at..."

Reference specific details from their inquiry: the generator size they need, their address, their concern about outages. This shows you're paying attention and builds trust before the first conversation.

Automate texts and emails in your follow-up sequence, but make phone calls personal. Automation ensures no lead slips through cracks while personal calls build relationships.

Not every lead is ready to buy. For long-term prospects, shift to monthly nurture touches—helpful content, seasonal reminders, company updates. Keep them warm until they're ready.