Ad Costs Rising, ROI Falling?
If your cost per lead keeps climbing, it is time to optimize your marketing approach.
Do You Experience These Symptoms?
Increasing Cost Per Lead
Each lead costs more than it used to, eating into profits.
Declining ROI
Marketing spend goes up but revenue does not follow.
Wasted Ad Spend
Clicks and impressions but not enough quality leads.
Unclear Results
You are not sure what is working and what is wasting money.
Why This Happens
Increased Competition
More installers advertising online, driving up auction prices.
Poor Targeting
Ads showing to people who are not likely to buy.
Weak Landing Pages
Traffic goes to pages that do not convert well.
No Optimization
Campaigns running without ongoing testing and improvement.
How to Fix It
Audit Current Campaigns
Analyze what is working and what is wasting money in your current ads.
Refine Targeting
Focus budget on audiences most likely to convert to customers.
Improve Landing Pages
Optimize conversion rates so each click is more likely to become a lead.
Diversify Channels
Add SEO and other channels to reduce dependency on paid ads.
Tools That Can Help
Part of our Ads Solution